Blackwell Launches New Christmas Book Campaign
With a view to the tough economic times ahead, Blackwell has launched its new Christmas collection with the headline that a book is a gift which lasts a lifetime
OXFORDSHIRE, ENGLAND, November 19, 2008 /United Kingdom News Articles/ -- In the current climate of bad economic news Blackwell are hoping that shoppers will see books as a good long term investment and a gift which will last. With this thought in mind, Blackwell has brought together a Christmas collection of inspiring books and new compelling offers.
One of the exciting features of the Blackwell Christmas books presentation is the introduction of the 'book of the week'. The book of the week is a top title carefully selected by Blackwell's expert booksellers - and offered at half price. The book of the week can be purchased from Blackwell Online or in any of the Blackwell bookshops.
This Christmas a '3 for 2' offer is also being introduced to Blackwell Online. This is an established offer in the Blackwell Bookshops, offering great value for money, but is the first time it has been included online. The Blackwell Christmas 3 for 2 selection encompasses a number of collections of books, including Blackwell's favourite Paperbacks of the Year, Facts and Trivia and the Small but Perfectly Formed collection. The Blackwell favourite paperbacks collection covers a wide range of subjects from biography to food and drink and is one of the bestselling collections.
With many customers wanting to allow friends and family the opportunity to choose their own books, Blackwell has recently launched an electronic gift card. These gift cards can be both purchased and redeemed on Blackwell Online and in the bookshops.
With Christmas just weeks away Blackwell are hoping that in tough economic times books will be gifts which last a lifetime.
Further Related Resources:
Press Release Contact Information:
Phill Jamieson
Blackwell
PR Manager
Beaver House, Hythe Bridge Street
Oxford, Oxfordshire
UK OX1 2ET
Voice: 01865 333456
Website: Visit Our Website
