Lonsdale Joins Forces with The Royal British Legion
Lonsdale, the iconic British boxing brand, has collaborated with The Royal British Legion, the nation's leading Armed Forces charity, to launch a men's and women's apparel collection.

LONDON, ENGLAND, October 16, 2011 /24-7PressRelease/ -- The collaboration marks the 90th anniversary of the charity and celebrates the welfare work currently being undertaken with the serving and ex-service community and their families.

The collection includes Rugby Tops, Hooded Sweats, T-Shirts, Polo Shirts, Long Sleeve Tees and Fitted Tees, all bearing the Combined Services logo. The collection will be launched on Remembrance Day- 11.11.11 and will be retailed through sportsdirect.com.

Lonsdale is the official boxing equipment sponsor to all three British Combined Services including the Army, Navy and Royal Air Force. Lonsdale have always been a major supporter of the Combined Services, making the apparel collaboration with The Royal British Legion a natural extension.

The Royal British Legion's Director of Fundraising Russell Thompson OBE comments, "The Legion recognises the vital part that activity, and sports in particular, play in physical and mental recovery of injured Service people, which is why we're thrilled to be supported by Lonsdale. The money raised will go towards innovative welfare projects such as The Royal British Legion Battle Back Centre, a national centre of excellence for adaptive sport and adventure training for the recovery of injured Service people."

About Lonsdale

Firmly established as the leading brand of British boxing equipment and clothing, Lonsdale is steeped in over 50 years of fight history. From humble London origins the Lonsdale brand quickly became the
hallmark of boxing champions throughout the world, with its legendary quality and authenticity.
It is no coincidence boxing legends Muhammad Ali, "Marvellous" Marvin Hagler, Lennox Lewis, Mike Tyson, Joe Calzaghe and Ricky Hatton have all trained and fought in Lonsdale.

About The Royal British Legion
The Royal British Legion stands shoulder to shoulder with all who Serve. It is the nation's leading Armed Forces charity providing care and support to all members of the British Armed Forces past and present and their families. It is also the national Custodian of Remembrance and safeguards the Military Covenant between the nation and its Armed Forces. It is best known for the annual Poppy Appeal and its emblem the red poppy -- www.britishlegion.org.uk.

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