Lexus Awards Pan-European Training Event To Deeper Blue
Lexus Europe has appointed Deeper Blue as the lead agency for the next Pan-European training of retailers, including customer-facing managers and staff, for the new generation Lexus GS which was unveiled at the 2011 Frankfurt Motor Show.

LONDON, ENGLAND, November 25, 2011 /24-7PressRelease/ -- "Lexus is an inspirational brand to be working with." said Laurence Croneen, Founding Director of Deeper Blue, "It's a very important win for Deeper Blue, and represents another vote of confidence for our growing client portfolio"

The event will take place in Southern Europe over a three-week period in early 2012 and will provide a combination of plenary meetings, training and dynamic driving of the new GS and its nearest competitors.

"Deeper Blue captured the essence of the Lexus brand and will translate this into a truly engaging experience for our key audiences." said Olivier Naus, Head of Lexus Academy Europe. "We're excited by Deeper Blue's fresh approach to our Pan-European training event strategy."

Deeper Blue teamed-up with driving event specialists Powertrain International, and training experts Accelerated Training Resources in response to a competitive bid for the Lexus Europe business.

Press Release Contact Information:

Laura Murphy
Deeper Blue
Account Manager
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Wimbledon, London
United Kingdom SW19 5DA
Voice: 07789850837
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